Along the Road is a cycling apparel project developed for the Spanish brand PAWL, combining graphic design, photography, and production into a unified visual narrative inspired by the experience of riding through open landscapes.
The jersey graphics were designed by Colored by Santos Studio, creating a collection that balances performance-driven functionality with a distinctive visual identity. Every pattern and graphic element was developed specifically for the garments, reflecting the spirit of endurance, freedom, and exploration that defines road cycling.
The photographic production and creative direction were carried out by Thesseo Studio, whose imagery captures both the technical qualities of the apparel and the atmosphere surrounding the collection.
The editorial production took place in Teruel, Spain, where the landscapes became an integral part of the project’s visual storytelling, reinforcing the connection between the garments and the cycling experience.
Graphic Design & Art Direction
Photography & Art Direction
Client
Pawl Lab ®
Curated Cycling Collective
Shooting in Teruel, Spain